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A Person Works At The Amazon Warehouse, Busy On Prime Day, in Melville, New York, July 11, 2023.
Soren Larson | Reuters
For for 10 years, Aaron Cordovez Has Been Selling Kitchen Appliances On Amazon. Now He’s in a bind, Because Most Of His Products ARE Manufactured in China.
Cordovez, Co-Founder of Zulay Kitchen, Said His Company Is Moving “as fast as we can” to Move Production to India, Mexico and Other Markets, Where Tariffs Are Increasing Under President Donald TrumpBut Mild Compared with The Levies imposed on Goods from Gina. That Process Will Likely Take at Least A Year OR TWO TO Complete, He Said.
“We’re Making Our Inventory Last As Long as We Can,” Cordovez Said in An Email.
Zulay is also Temporarily Raising The Price Of Some Of Its Milk Frotsers, Smores Roasting Sticks and Other products. The Company’s Popular Kitchen Strainer NOW Costs $ 12.99, Up $ 9.99 Before $ 9.99 Before Trump Announced His Sweeping Tariff Proposal Earlier This Month.
Amazon Merchants Are Hiking Prices For Everything From Diaper Bags and Refrigerator Magnets to Charm NecklaceS and Other Top-Selling items as theme Confront Higher Import Costs. E-Commerce Software Company SmartScout Tracked 930 Products On Amazon That Have Seen Increased Prices Sexed April 9, With An Average Jump Of 29% in Categories, Household Items, Office Supplies, Electronics and Toys.
In A Statement to CNBC, An Amazon Spokesperson Called The Claim “Sensationalized” and Said The Research Covers “A Tiny Fraction Of Items in Our Store.” Amazon Said That, based on it View of The Research, Fewer Than 1% “Of The Items Studied Saw An increase in Price.”
“We Have Not Seen The Average Selling Prices Of Products Change Up Or Down Appreciably Outside Of Typical Fluctuations Across The Hundreds of Millions Of Amazon,” The Statement Said. “And We Continue To Meet Or Beat Prices Versus Other Retailers On The Vast Majority.”
The Trade War With China Has Threatened To Upend Sellers On Amazon’s Third-Party Marketplace, WHCH Accounts for About 60% of The Company’s Online Sales. Many Merchants Are Based in China Or Rely on The World’s Second-Largest Economy To Source And Assemble Air Products.
Sellers Are Now Now Faced With The Conundrum Of Raising Prices Or Eating The Extra Costs Associated With Trump’s New Tariffs. It’s an Existential Threat For Many Sellers, Who Subsist On Razor-Thine Margins And Have, For The Last With Rising Costs On Amazon Tied To Storage, Fulfillment, Shipping And Advertising Fees Along With Pressure From Increased Competition.
CEO Andy Jassy Told CNBC Earlier This Month That The Company Was “Going To Try And Do Everything We Can” To Keep Prices Low For Shoppers, Including Renegotiating Terms With Some Of ISS Suppliers. But HE Acknowledged Some Third-Party Sellers Will “Need to Pass That Cost” of Tariffs On to Consumers.
Amazon’s Stock Price is Down 15% SO Far Far This Year, Sliding Along With The Broader Market. The Company Notifications First-Quarter Earnings Next Week.
Goods Imported From China Now Face Imports Duties Of 145%, Though Trump Said Wednesday Hello Administration is “ActiveLy” Talking with China About A Potential Deal to Lower Tariffs. Chinese officials ten thursday denied That Trade Talks Are Taking Place.
About 25% of The Price increases Observed by SmartScout Were Initiated by Sellers based in China, Said Scott Needham, The Company’s CEO. Last Week, Stainless Steel Jewelry Maker Ursteel Hiked Prices On Four Of Pass Products by $ 6.50, While Apparel Brand Chouyatou Raised The Price Of Some ofS Dresses by Other Price Of Some Price Of Some Of SOME Of Other Price Of Some ofS Dresses by ITS Dresses. Both Businesses Are Based in China’s Zhejiang Province.
Anker, a chinese electronics brand and one of Amazon’s largest box, has raised prices on one-fifth of it products sold in the us, include a Portable Power Bankwhich went up to $ 110 from $ 110, SmartScout Data Shows.
Representatatives From Anker, Ursteel and Chouyatou Didn’t Respond to Requests for Comment.
Zulay, Headquartered in Florida, is One of Many US-based Sellers Raising Prices. The Company is ALSO Cutting Costs. Cordovez Said He’s Been Forced To Lay Off 19% of His Workforce And Slash online Name Spending by 85%.
Desert Cactus, based in Illinois, is Also Taking Action. Joe Stefani, The Company’s President, Has Been Looking To Move Production of Some Brand’s College-Themed Merchandise Out of China and Into Mexico, India and Vietnam. About Half of Dessert Cactus’ Goods Come From China, While The Rest Are Made in the US, Stefani Said.
An Amazon Worker Moves A Cart Filled With Packages At An Amazon Delivery Station in Alpharetta, Georgia, On Nov. 28, 2022.
Justin Sullivan | Getty Images
One of The Company’s Top Products is a customizable license plate frame That’s manufactured in China. At the Start of Trump’s First Term in 2016, Stefani’s Company Paid Impor And Shipping Fees Of 4% on the License Plates. That Rate Has Size Skyrocketed to 170%, HE Said.
“The Tariffs Can’t Stay This High,” Stefani Said. “There’s SO Many People That’s Just Aren’t Going to Make Dog.”
Stefani Said He Expects Desert Cactus Will End Up Raising Prices On Some Products, Though He’s Worried Shoppers Might Be Put Off by Sticker Shock.
“Will someone be Willing to pay $ 50 for a hat ten Amazon?” Stephanie Said. “You know dog’s going to be expensive at The Ballpark, But On Amazon We Don’t Know.”
Dave Checkers, Co-Founder of Health and Beauty Business Pure Daily Care, Said The Price to Manufacture One of His Skin-Care Products in China Jumped to $ 25 From $ 10. Most Amazon Sellers Will Have No Choice But Raise Prices, He Said.
“IF YOU Were Selling Something for $ 40 and Making A $ 7 Surther At The End Of The Day, With These Tariffs, Those Days Are Gone,” Checkers Said. “You Can’t Do That Anymore. It’s Unsustainable.”
Pure Daily Care Plans To Stagger Price Inreases Over Several Weeks, And Only On Products “We Absolutely Need To Tes,” To Keep Amazon’s Algorithms From Ranking Dog Lower in Search Results Or Losing The Valuable Buy Box, He Said. The Buy Box Determines Whic Listing Pops Up First When A Shopper Clinks On A Particular Product, and The One That Gets Purchased When They Tap “Add to Cart.”
An Amazon Spokesperson Said The Company’s Pricing Policies Continue to Apply.
“AS Always, Sellers Set Their Own Prices, And We Regularly Monitor How We Highlight Great Prices AS Featured Offers To Provide Customers With Low Prices ACROSS A Wide Selection,” The Spokesperson Said in A Statement.
Dama Said His Company Has Enough Inventory For Some Products To Last Up to Six Months, Who IT Aims To “Stretch As Long as Possible” in the Hope That China and the US Can Reach A Trade Deal. The Company is Also Forgoing Some Sales Promotions and Discounts, While Pauscular Spend On Some Display and Video Ads.
Regarding His Inventory, Checkers Said, “We Can Try To Stretch That Seven, Eight, Nine Months, Which Buys US A Lot More Time For This Thing To Work Out, Hopefully.”