Animation Start he cheehoo lands $ 10 million funds by Greycroft

Creating animation is a time -consuming process that requires many steps, including storytelling, interpretation, composition and lighting to create a single scene. If a director wants to experiment with a different pickup for a scene, an animation team must turn again and tear things before the scene is over.

CheehooA startup founded by a mixture of Hollywood executions and technologists wants to create a powerful tool to make it easier for creators to produce animated content.

The beginning was born of the Rideback production company, which produced the exclusivity of the Lego film. Rideback’s Co-Ceo, Michael Lofaso and Jonathan Eirich, are a part of Cheehoo’s founding team along with Rideback Dan Lin co-founder. Other founding members include former Dreamworks President Chris Defaria and former Hubert Tsai and Wei-Cheng Kuo.

In a conversation with Techcrunch, Lofaso said Cheehoo wants to lead the path that studios and creators bring their animation to life.

“What we found through Rideback is that in Hollywood, the process of creating animation was becoming expensive and complex,” Lofaso said. “It was starting to become tougher for the creators to bring their idea in the world. We wanted to create a tool that was native to the work of creators and make their lives easier.”

Cheehoo tools give creators a way to prototy and repeat at speed. They help with tasks such as data marking, file conversions and format consistency, allowing the creator to move between different steps of the animation process.

Cheehoo’s work flow, which can be integrated with existing platforms like Maya or Unreal, allows users to make changes to animation and see the results immediately. Creators can turn on or off the features of it to take more control over the editing process. Cheehoo uses internal models of him to help with the creation of character and wealth, and also allows users to integrate third -party models from Openai, Runway, and others for tasks such as post -generation, movement stylization and stage composition.

Cheehoo did not announce any departure partners, but the company said it is already working with some IP holders, studios and creators. Cheehoo has raised $ 10 million in funds led by Greycroft, participating by Ventures Point72, Base Group, Asia Title, Capital Capital, Playground Productions and Rideback.

Brentt Baltimore, director at Greycroft, said the entrepreneurial firm has always been inclined to make investments in companies that create “New Age” media. He added that he thinks Cheehoo has the right mix of Hollywood DNA, the media and technology to solve problems in animation pipes.

“Cheehoo has an opportunity to reduce the cost of producing animation in general,” Baltimore said in an interview. “This means that there can be sophisticated creators can easily create animations films without having an expensive studio configuration. Using (…) he is trying to put in a large studio level or stream in a tool that enables independent filmmakers towards individuals to be creators of animation. always. ”

Looking at the future, Lofaso said that while Cheehoo is working with enterprises and prosumers mainly, he aims to extract more customer -centered products. That can help cheehoo compete against beginnings like Bouquet wheel AND Cinamon supported by Naverwhich are also construction tools to help simplify aspects of animation production.